Customer Cases

We collaborated with Global Family Entertainment Center (FEC) to provide customized gaming equipment and interactive experience solutions for their new indoor entertainment facility. The client aimed to create a family-friendly venue that would attract visitors of all ages by offering a mix of entertainment, education, and interactivity.

Facing the challenges of "aging equipment and declining repeat purchases," Joy Zone introduced 10 multi-scenario arcade games, including Colorful Park swing machines, whack-a-mole, basketball machines, and GP Moto, creating a one-stop solution for "active-passive-competitive-family" entertainment.  No major renovations were needed; the machines were plug-and-play. 30-day operational data showed: average daily foot traffic increased from 2,350 to 3,246 people, average spending per game increased from 18 to 26 riyals, and the percentage of repeat customers increased by 7 percentage points, setting a benchmark for "equipment renewal" in Saudi Arabian indoor amusement parks.

Blue Pay Bowling in Riyadh, Saudi Arabia, is a 24-hour bowling alley that has quickly gained popularity with its affordable strategy of 35 SAR per round. In order to turn "low-price traffic" into "continuous retention," blue pay bowling approached Colorful Park and introduced best-selling devices such as boxing, hockey, strongman, bowling scoreboards, marshmallow claw machines, and basketball machines. It has achieved a perfect transformation from "low-price traffic" to "continuous retention," with the average daily foot traffic increasing by 55%, the average transaction value rising from 50 SAR to 72 SAR, the TikTok topic play count exceeding 420 million, and the deep night sky channel instantly turning into prime time!