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Colorful Park empowers the full-scene renewal of Joy Zone in Saudi Arabia: 30-day visitor flow +38% revenue +45%

2026-02-25 18:22:41

Riyadh, Saudi Arabia

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kate@colorfulparkgame.com

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+86 135 3815 0631

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Facing the challenges of "aging equipment and declining repeat purchases," Joy Zone introduced 10 multi-scenario arcade games, including Colorful Park swing machines, whack-a-mole, basketball machines, and GP Moto, creating a one-stop solution for "active-passive-competitive-family" entertainment. No major renovations were needed; the machines were plug-and-play. 30-day operational data showed: average daily foot traffic increased from 2,350 to 3,246 people, average spending per game increased from 18 to 26 riyals, and the percentage of repeat customers increased by 7 percentage points, setting a benchmark for "equipment renewal" in Saudi Arabian indoor amusement parks.

01

Client Background 1

Joy Zone - Saudi Arabia case - Colorful Park

active-passive-competitive-family entertainment - Colorful Park

•Joy Zone is located in Al Othaim Mall, Riyadh. It opened in 2019 and covers an area of 4,200 square meters. It is a leading brand of family entertainment in Saudi Arabia. Starting from the second quarter of 2024, the main equipment entered a five-year aging period. The Google score dropped to 4.0, and the membership renewal rate was only 31%. The property owner urgently needs a "light renovation and quick results" solution to activate the 3-15-year-old parent-child customer group and the young consumer group aged 20-35.

02

Challenges 2

- Outdated equipment: The existing 6 basketball machines from 2019 had a monthly failure rate of 18%, resulting in high maintenance costs.
- Limited gameplay: Lack of a "competitive + family-friendly" combination, resulting in an average dwell time of less than 45 minutes.
- Low perceived value: Visitors only played 1-2 times before leaving, and the average transaction value remained consistently around 18 riyals.
- Significant drop in visitor traffic during the hot season: Daily visitor traffic dropped to a minimum of 1,100 people in July-August, a 40% decrease compared to the previous period.

03

Solution 3

Colorful Park proposed a lightweight upgrade package featuring a "star machine matrix + dual-currency system":

① Competitive Zone: 2-player basketball machine + GP Moto + Air Hockey, creating a competitive atmosphere;

② Family Zone: Swing machine + Whack-a-Mole + Frog Machine + Sand Table, providing a low-noise and safe environment;

③ Carnival Zone: Claw Machine + Bowling + Dozen Devil, creating a "jackpot" buzz;

④ Supporting Features: Unified IoT mainboard, integrated with Joy Zone's existing IC card system, eliminating the need for a separate currency exchange system;

03

Stage 3: Conclusion

From a deserted late-night alley to a vibrant, all-day sports carnival, Blue Pay Bowling successfully transformed from a single-service bowling alley into a multi-faceted social entertainment space by strategically introducing popular entertainment equipment and optimized venue designs from Colorful Park. This transformation not only unlocked the spending potential of existing customers but also attracted a large number of new customers with its highly interactive equipment and trending social media topics. Ultimately, Blue Pay Bowling became more than just a place to bowl; it became a trendy gathering place for young people in Riyadh to socialize and unwind at night, achieving a perfect conversion from "low-cost traffic" to "sustainable customer retention."