The breakthrough path for offline game arcades in the Netherlands - HighScore Waalwijk creates a "third living room" for the community through sociali
Social Media
Colorful Park delivers a “third living room” turnkey package for HighScore Waalwijk: re-planning the 1 800 m² floor into an ∞-shaped social loop, supplying 100+ mixed-reality machines—LEDI 8-Position gift island, VR Arena, racing simulators—and embedding CP-Cloud for real-time member data & community-event API. Monthly “HighScore Cup” tournaments and ready lighting are built in. Three months after reopening, daily footfall is up 42 % and member repeat purchase hits 68 %, turning the classic arcade into Walwijk’s favorite neighborhood hub.
Project Content
HighScore Waalwijk is located in the city center of Waalwijk, North Braband Province, in the southern part of the Netherlands. The venue covers an area of 1,800 square meters and integrates arcade games, racing simulation, basketball machines, VR competitions and gift exchanges. It has over 160 devices and has consistently ranked first in the region in terms of daily foot traffic. Starting from 2024, the venue has initiated a "Community Third living room" renovation. Through scene reconstruction and business format integration, the traditional game space has been upgraded to a social hub shared by multiple age groups. By the first quarter of 2025, the average daily foot traffic had recovered to 939 people, returning to the top 3 of local hot search lists and becoming a benchmark store for the transformation of game arcades in the Netherlands.
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Stage 1
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Stage 2
Colorful park also assisted HighScore Waalwijk in upgrading LEDI 8-Position Gift Island to the magnetic core of the "Third Living Room" : The cabin displays "large-sized trophies" that are in collaboration with the museum's best-selling facilities - a 1:12 scale racing simulation helmet, a signed basketball, a replica of the arcade championship trophy, and a huge Dutch orange plush toy. The product comes with a provocative feeling of "you must play it again before you can take it away". The LED ring screen synchronously broadcasts the racing lap time chart and the basketball machine winning chart of the day. You can be ignited after queuing for 30 seconds. Within four weeks, the number of visitors to the gift area increased by 42%, the average transaction value rose from €6.2 to €9.3, and the proportion of people aged 18 to 30 rose to 64%. As a result, the number of games in the racing area increased by 18%, and the coin-operated basketball machines rose by 15%. The living room atmosphere was filled with physical honors, and this "honor showcase" continued to inject fresh traffic into the entire venue.
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Stage 3: Conclusion
HighScore Waalwijk has not only updated its equipment but also deepened its events into city-level festivals. It has demonstrated the warmth of the community and has become an indispensable part of people's lives. HighScore strings together the annual rhythm with a "quarterly mini calendar" : planting flowers in spring, racing on summer nights, intergenerational leagues in late autumn, and bowling in warm winter nights. A thousand people flock to the city center. They write the "emotions needed by the neighborhood" into the dates, making the arcade the default gathering point for Valmonds throughout the four seasons.
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Colorful Park
Colorful Park
Colorful Park
Colorful Park
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