Lagos' new landmark Rufus Bee was packed to capacity on opening day: How did Colorful Park achieve this?

2026-03-09 13:50:13

Lagos, Nigeria

Social Media

E-mail:

kate@colorfulparkgame.com

E-mail:

Phone/Whatsapp:

+86 135 3815 0631

Phone/Whatsapp:

Get A Quote

Located in the Twinwaters Entertainment Centre in Lekki, Lagos, Rufus Bee is Nigeria's first large-scale integrated gaming arcade, hailed as "Nigeria's largest indoor gaming arcade." Featuring over 100 gaming machines, a bowling alley, snooker tables, and an American-style Tex-Mex restaurant, it's an entertainment landmark for all ages, combining dining, play, and leisure.

All of this is a result of a partnership with Colorful Park. Colorful Park provided the complete gaming equipment and space planning services, helping Rufus Bee become Lagos's most popular social and entertainment destination.

01

Project Overview

01 Exporting countries

•Lagos, Nigeria

02 Project type

•Open up the market and attract consumers through innovation

03 Service scope

•Supply of over 100 arcade machines, bowling equipment, and sports games; space planning and installation for a large-scale entertainment center integrating gaming, bowling, dining, and sports bar

02

Customer Background

Rufus Bee is a core component of Twinwaters Entertainment Centre, Nigeria's first high-end modern entertainment center established in 2016. Twinwaters boasts a 1,000-seat ocean-view restaurant, a rooftop bar, and upscale retail.

Rufus Bee features a large gaming arcade, positioned as an "American-style entertainment and dining" venue, modeled after Dave & Buster's, integrating games, bowling, dining, and sports viewing. Its target audience includes families, friends, couples, and corporate team-building events.

The venue attracts over a thousand visitors daily during peak weekend periods and has been praised by localconsumers as "a place where adults can become children again."

02

Challenges:

From Zero to One for West Africa's First Large-Scale Arcade

(1) Rufus Bee, Nigeria's first truly large-scale integrated arcade, faced significant challenges at its inception.
Market Gap and Lack of Experience: In 2016, Nigeria lacked established precedents for operating large-scale arcades. The team lacked local reference points, and everything from space planning to equipment selection was uncharted territory.

(2) The organizers worried that breaking into this market gap and pioneering this business would fail to gain customer favor and trust.

03

Soultions

1. Colorful park end-to-end support

To address the challenges of Rufus Bee, Colorful Park provided end-to-end support from equipment supply to operational implementation:

2. Data-Driven Selection:

Based on a 12-year global project database, Colorful Park recommended "blockbuster combinations" proven in Southeast Asia and the Middle East, including racing games, ensuring each machine generates stable revenue.
The venue ultimately featured over 100 gaming machines.

3.The plan is presented using floor plans and 3D renderings, allowing players to visualize the results instantly.

Leveraging years of experience in African projects, Colorful Park partnered closely with local Nigerian customs clearance agents, preparing COC (Nigerian Mandatory Certification of Conformity) documents in advance to ensure rapid customs clearance upon arrival at Apapa Port, avoiding demurrage fees. All goods were reinforced with packaging suitable for long-distance sea freight, ensuring 100% delivery intact.

04

Advantages

12 Years of Global Experience

•Project services span over 50 countries including Tokyo, Los Angeles, Quito, and Lagos; familiar with local market access standards and consumer habits.

African Project Expertise

•Extensive experience delivering projects in Nigeria, South Africa, and other countries; familiar with West African customs clearance procedures and localized operational needs.

Rapid Delivery

•Efficiently manages the entire process from design to installation, completing equipment production, shipping, customs clearance, and on-site installation within 7 weeks.

After-Sales Guarantee

•Provides one year of worry-free after-sales service; guaranteed support even for clients with no prior experience.

Achievements

Rufus Bee, the first large-scale arcade in Georgia, Nigeria, quickly became a sensation within a week of its opening. Players were strongly attracted by the boxing, hockey, and other games offered by Colorful Park, and the project was featured in local media, becoming a popular spot for social media check-ins.

From the overall 3D design of the venue to the selection and deployment of restaurants and machines, Colorful Park provided machines tailored to the preferences of African gamers, making Rufus Bee a comprehensive destination for customers seeking food, drinks, and entertainment.
Consumer reviews describe it as an adult playground, praising the adrenaline-pumping experience.

05

Customer feedback

Dear friends!

I truly can't express my feelings. We are the first large-scale integrated gaming arcade in Nigeria, starting from scratch, and I was genuinely worried about equipment selection, installation, and setup.

Thanks to you, you recommended over 100 popular gaming machines suitable for the local market and even sent engineers to our site for three weeks, providing hands-on guidance from bowling lane calibration to card reader system setup, training our local team step-by-step.

I also want to thank you for the transportation; so many machines were really overwhelming at first.

In short, without you, there would be no Rufus Bee today! Thank you so much! I hope we can continue our cooperation in the future!