24-hour bowling alley transforms into an all-weather sports carnival!
Social Media
Blue Pay Bowling in Riyadh, Saudi Arabia, is a 24-hour bowling alley that has quickly gained popularity with its affordable strategy of 35 SAR per round. In order to turn "low-price traffic" into "continuous retention," blue pay bowling approached Colorful Park and introduced best-selling devices such as boxing, hockey, strongman, bowling scoreboards, marshmallow claw machines, and basketball machines. It has achieved a perfect transformation from "low-price traffic" to "continuous retention," with the average daily foot traffic increasing by 55%, the average transaction value rising from 50 SAR to 72 SAR, the TikTok topic play count exceeding 420 million, and the deep night sky channel instantly turning into prime time!
01
Stage 1
02
Stage 2
However, Blue Pay Bowling's average customer spending remained consistently at 50 SAR, with only 11% of customers making additional purchases. The waiting area only had four old-fashioned arcade games, the lighting was monotonous, and there was a lack of photo opportunities. As a result, its social media exposure declined, and the return visit rate in the following month was low. Furthermore, it lost 20% of its nighttime customer traffic to the new AR project in the neighboring venue.
After understanding Blue Pay Bowling's needs, Colorful Park developed a comprehensive plan to address these issues. They recommended new and popular products (including boxing, hockey, strongman games, bowling, cotton candy, and basketball machines), and implemented localized designs based on Blue Pay Bowling's characteristics and overall style. This ensured visual consistency and maintained Blue Pay Bowling's original style and features.
03
Stage 3: Conclusion
From a deserted late-night alley to a vibrant, all-day sports carnival, Blue Pay Bowling successfully transformed from a single-service bowling alley into a multi-faceted social entertainment space by strategically introducing popular entertainment equipment and optimized venue designs from Colorful Park. This transformation not only unlocked the spending potential of existing customers but also attracted a large number of new customers with its highly interactive equipment and trending social media topics. Ultimately, Blue Pay Bowling became more than just a place to bowl; it became a trendy gathering place for young people in Riyadh to socialize and unwind at night, achieving a perfect conversion from "low-cost traffic" to "sustainable customer retention."
Need More Information About This Case?
Let’s Discuss It!
Colorful Park
Colorful Park
Colorful Park
Colorful Park
Whatsapp: +8613538150631