One-stop solution for indoor electronic entertainment centers/ with ColorfulPark to create a new cyberpunk-themed landmark and traffic magnet.
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With 12 years of experience in the video game industry, Colorful Park, leveraging its deep market insights and professional operational expertise, has partnered with "Speed Gamer Arcade" to transform it into a high-traffic, popular, trendy entertainment destination. Facing fierce market competition, Colorful Park has tailored a comprehensive, innovative solution for Speed Gamer, addressing every aspect of the business.
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Core plan: A three-pronged approach to building an immersive cyber world.
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Project Overview
Extreme Gamers is a chain of arcades specializing in anime-themed entertainment for all ages. Its core operations are based in Chengdu, and it launched in 2022 with plans for rapid expansion by 2025, targeting a young demographic with affordable pricing.T
he brand vision of Extreme Gamers Arcade can be summarized in three sentences, balancing user value and industry position, and aligning with its positioning as a youthful, cost-effective, and all-ages entertainment center.
From the project's inception, the client clearly defined the cyberpunk design style and ensured that the machines would appeal to users of all ages, while also preparing for future store expansion.
Challenges:
1.Customers have high demands for equipment and prefer variety; you need to quickly create "bestselling combinations."
Extreme Gamers targets a young customer base and demands novelty, playability,
aesthetics, and high photo-worthiness from the equipment.
Outstanding design and machine combinations are essential to attract customers and increase competitiveness.
2.With a limited budget, creating a technologically advanced design presents some challenges.
3.Insufficient space and improper machine placement and space utilization can lead to customer congestion, resulting in a poor gaming experience and loss of customers.
4. The large number of machines purchased and the complexity of machine debugging can lead to delays in opening the business if not handled properly.
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Soultions
1.Colorful Park offers three equipment packages for high-traffic venues:
(1) High-demand attractions (racing games, dance machines, shooting games)
(2) High-profit lottery machines (coin pushers, Happy Circus)
(3) Visually appealing social interaction equipment (claw machines, blind box machines, lighting-based games)
These packages are based on real data feedback from previous client cases.
2.We provide free "equipment layout plans":
Place traffic-generating equipment at the entrance, high-profit equipment in the middle, and equipment that encourages longer stays along the walls.
3.The plan is presented using floor plans and 3D renderings, allowing players to visualize the results instantly.
4.We allocate production time in advance and provide a complete range of services including equipment, installation, and network testing, significantly saving our customers valuable time.
We also offer a phased delivery plan:
We deliver the essential equipment for opening first, and then supply the remaining equipment later, ensuring that the opening is not affected.
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Advantages
Achievements
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Customer feedback
I have to rave about this collaboration! From communicating our needs to the final delivery, the entire process was incredibly smooth and efficient, completely overturning my preconceived notion of a lengthy preparation period!
The biggest surprise was the cyberpunk-style exhibition hall design, which instantly appealed to young people's aesthetics. It was packed with visitors from the moment it opened, and we saw a direct increase in foot traffic of over 40%! Now our social media feeds are full of photos of people visiting our store – it's been incredibly effective in generating organic traffic! The design is also completely unique; every corner has a distinctive and memorable element. It's both technologically advanced and fun, and our customers have said they "had a great time and took amazing photos."
Let's talk about the equipment and service – the machines run incredibly fast, with zero lag throughout, providing an excellent customer experience and virtually no negative feedback! Even more importantly, the after-sales service is incredibly reliable. The promised one-year warranty is not just empty words, and all repairs are carried out during non-business hours, completely avoiding any disruption to normal operations. This is truly far superior to many competitors! Our collaboration has gone beyond just a business partnership; it feels more like working with trusted friends. They respond incredibly quickly to any issues, and we never have to wait.
The spatial layout is also incredibly well-designed and demonstrates a deep understanding of operational logic! The multi-zone layout perfectly taps into customers' desire for exploration. We initially thought people would only stay for half an hour, but the average dwell time doubled, with many customers moving from one area to the next, and their willingness to spend increased accordingly. This "both aesthetically pleasing and functional" design truly helped us solve the major problem of "difficulty in retaining customers."
The biggest takeaway from our entire collaboration is "efficiency, peace of mind, and exceeding expectations." The one-stop service, from design to equipment and after-sales support, saved us countless hours of communication, allowing us to focus entirely on our business operations. I've already recommended them to friends in the same industry. Such a reliable partner is a must-have for long-term success!
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Colorful Park
Colorful Park
Colorful Park
Colorful Park
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